Our brand

Our brand is inspired by movement, as we offer a wide range of experiences, different destinations, and endless horizons to explore... This reflects our essence, culture and identity, seeking to also show what sets Renfe apart

A brand that integrates our values
Leadership We want to strengthen our position as leaders in the transport sector
Excellence Our business philosophy is inspired by quality and innovation
Proximity We have a strong service dedication to citizens and society
Commitment With high-quality, efficient, sustainable and socially responsible services
Persons Above all, the value of our brand lies in our people

the expression of our brand

Commitment

We converted the original "acronym" of the term into a proper noun with a strong handwritten element that evokes the idea of a "signature" and personal commitment.

A mark with a typographic style that represents modernity and closeness.

Colour

In our mark colour is a firm commitment, an essential component. A colour with character, which evokes elegance, commitment, modernity.

A highly visible colour that requires gentle care.

Typography

An exclusive and differentiating typography that communicates the concept of efficiency, professionalism and leadership.

Our brands, services and products

The mark and the overbrand model

The Renfe brand has been built according to a criterion called "overbrand", where the parent brand functions as an "umbrella" for all other elements and guarantees consistent branding. In accordance with this criterion, graphic solutions were proposed for its development and communication, covering two levels of application for the brand and the product.

The use of the corporate colours meets the same criterion. Adapted versions are available for AVE (High Speed), Avlo (High Speed, Low Cost) and Cercanías (Commuter) commercial services with specific colour uses.

For Trenes Turísticos (Tourist Trains), their image within the product portfolio has a differentiating design, typical of the very special and unique product that this type of service offers.

Explore the history of our brand
1941 It is based on the simple anagram constituted by the initials of the company's name (Red Nacional de los Ferrocarriles Españoles), or National Spanish Railways Network. A verbal brand, which has given way to progressive graphic expressions that contain a growing brand awareness.
1946 At first, the brand was conceived as a seal, reflecting the political orientation of the time.
1958-60 Brand designed by Vicente Gómez. In the late 1950s the seal circle became the shape of the television, an icon of modernity at the time. The logo acquired a more calligraphic and less institutional design.
1971-72 Brand designed by Juan Toribio. In the 1970s, R.E.N.F.E. gave itself a true system of graphic identity. It acquired a symbol that evokes the straightness of the railway and the dynamism that flows from it. The logo has a strong uniqueness and reflects the geometric shape of the rails.
1971-72 Brand designed by Juan Toribio. In the 1970s, R.E.N.F.E. gave itself a true system of graphic identity. It acquired a symbol that evokes the straightness of the railway and the dynamism that flows from it. The logo has a strong uniqueness and reflects the geometric shape of the rails.
1983-84 Redesign carried out by José María Cruz Novillo. In the 1980s a redesign was carried out that kept the essentials of the previous symbol, which was very recognisable by society, and opted for much simpler typography, incorporating the colour grey and removing yellow
2000 Redesign carried out by José María Cruz Novillo. A new recreation commits to a logo with typography that represents more closeness and dynamism, and with the desire to give the brand a stronger personality
2005 Brand designed by Interbrand. Our current mark. In 2005, separation of railway infrastructures and operation took place. This separation has been visually expressed with a new Renfe brand, the result of a long historical experience, but also a sign of a remarkable change in the business management model. In short: the identity of a company looking to the future.